Our client: leader in ethical origin fine jewelry
Job Title: Director of SEO
Location: Remote
Role Type: Direct Hire
Salary: $150,000-$170,000

Job Responsibilities:

• Act as the SEO subject matter expert across the organization, driving performance and growth of the SEO channel.
• Collaborate with Product, Technology, Merchandising, and Content teams to develop, prioritize, and implement technical SEO plans, ensuring adherence to best practices.
• Strategically plan and prioritize SEO campaigns across multiple domains, partnering with content marketing, development, and PR teams to deliver results.
• Track and measure key SEO performance metrics, including site ranking factors, keywords, internal/external links, and content performance.
• Leverage data visualization tools (e.g., Domo) to create dashboards, standardize reporting, and enable real-time insights for data-driven decision-making.
• Align paid and organic strategies by partnering with the Paid Media/SEM team to maximize overall search performance.
• Oversee and manage link development strategies, including external agency relationships, to improve search rankings, drive customer acquisition, and increase revenue.
• Write and scope development requirements for new website features; participate in sprint planning meetings.
• Analyze and report on new feature performance to ensure continuous improvement and optimization.
• Research and monitor competitor activity and industry trends to identify opportunities for innovation and competitive advantage.
• Collaborate with business and paid media teams to uncover growth areas in branded and non-branded search.
• Report and analyze key C-level KPIs (e.g., share of search, lead growth) and set monthly/quarterly goals and projections.
• Utilize a test-and-learn approach to consistently improve SEO performance.
• Audit and monitor website performance to ensure a seamless user experience across all devices.

Qualifications:

• 8–10+ years of SEO experience, preferably in eCommerce, with proven success in driving enterprise-level SEO initiatives.
• Expert-level understanding of technical SEO, including search engine ranking criteria and local ranking factors.
• Strong knowledge of web analytics tools (e.g., Google Analytics) and enterprise reporting platforms (e.g., Domo).
• Proven ability to structure, analyze, and report on data to deliver actionable insights.
• Solid understanding of eCommerce processes, such as product setup and inventory management.
• Hands-on experience with SEO tools like Ahrefs, Screaming Frog, BrightEdge, and Botify.
• Basic understanding of HTML, CSS, JavaScript, and other web technologies (experience with website architecture is a plus).
• Demonstrated ability to identify and analyze data trends to drive strategic decision-making.
• Experience leading cross-functional teams to successfully meet and exceed goals.
• Exceptional written and verbal communication skills, with the ability to clearly present ideas and data to executive leadership and cross-functional partners.
• High-level proficiency with Microsoft Office Suite (Excel, Word, PowerPoint).
• Ability to thrive in a fast-paced, entrepreneurial, and evolving environment with a focus on high-growth strategies.

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.