Job Title: Campaign Manager
Location: Hybrid Hoboken, NJ
Duration: until 1/31/25 with possible extension
Pay Rate: $45/hr W2 commensurate with experience
Summary:
This position is both strategic and tactical in scope, requiring the candidate to independently generate strategic insights for the campaigns in his/her portfolio.
The candidate will be responsible for providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Candidates must possess a strong inner drive to contribute.
Responsibilities:
-Plan, execute, manage, and optimize managed service and self-service campaigns
- Building media plans
- Support with optimizations
- Support with submitting tickets to pause items from Item health reports, or add items.
- Using Microsoft Excel and PowerPoint experience is a must. The candidate will need to have a strong understanding of these tools.
-Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
-Defining metrics and measuring success of campaigns using internal analytics
-Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
-Maintain and organize campaign-specific materials in team's shared document repository
-Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
-Develop, grow, and maintain relationships with internal teams through exceptional client service
-Traffic campaign tags into all ad technology environments
-Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
-Formulate proposals for new client opportunities
-Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
-Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
-Work with media partners to ensure accurate platform implementation
-Troubleshoot issues on all pre-production and live campaigns
-Provide campaign wrap up reports-Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
-Attend client meetings, as needed
Minimum Qualifications
-Bachelors Degree
-Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
-Client facing experience with the ability to identify risks and effectively manage through issues-Understanding of traditional and interactive media planning elements
-Proficiency in Microsoft Office solutions
-Strong analytical thinking and mathematical skills
-Excellent communication and writing skills
-Strong project management skills
-Ability to advise partners on best practices and areas of opportunity
- Prior online trafficking and campaign management experience
- Experience with bid management platforms and active campaign optimization
- Comfortable communicating with team members via email, slack, and on calls
- Creating media plans across various online tactics
- Project management experience
- Proficient in Excel and PowerPoint.
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At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.