Our Client: leader in ethical origin fine jewelry
Job Title: Associate Director of SEO
Location: Remote
Role Type: Direct Hire
Salary: $130,000-$150,000

Key Responsibilities:

• Serve as the subject matter expert for SEO across the company, leading and enhancing the performance of the SEO channel.
• Lead and monitor the performance of external SEO agency, ensuring alignment with company goals and timely execution. Implement strategic adjustments based on performance.
• Partner with internal teams including Product, Technology, Merchandising, and content to develop SEO plans.
• Oversee the planning and execution of SEO campaigns across multiple domains, coordinating with content marketing, development, and PR teams.
• Direct the SEO agency in tracking and analyzing site ranking factors, keywords, internal and external links, and site content.
• Utilize data visualization tools to create dashboards, standardize reporting, and provide real-time insights for data-driven decision-making.
• Work with the Paid Media/SEM team to align organic and paid strategies.
• Manage all link development processes and campaigns, including overseeing external agency partners to enhance rankings and drive traffic and revenue.
• Guide the SEO agency in scoping and writing development requirements for new website features and participate in sprint planning meetings.
• Conduct research on competitor activities and industry trends to gain a competitive edge and innovate new SEO strategies.
• Collaborate with business and paid media teams to identify opportunities for growth in branded and non-branded search.
• Report on key C-level KPIs such as share of search and aggregate lead growth; plan and project monthly/quarterly targets.
• Apply a test & learn approach to drive ongoing performance improvements.
• Audit and monitor website performance to ensure a seamless cross-device experience.

Qualifications:

• 6+ years of SEO experience, either in-house or agency
• eCommerce experience required
• Software Experience: Enterprise reporting tools: Domo, SEO tools: Ahrefs, Screaming Frog, Bright Edge, Botify, Web analytic tools: GA4.
• Understanding of eCommerce processes
• Proven experience successfully managing and implementing SEO initiatives for enterprise websites.
• Understanding of HTML, CSS, JavaScript, and rich media technologies.
• Experience leading external agencies
• Deep understanding of search engine ranking criteria

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.