Job Title: Multichannel Marketing Analyst
Location: Chicago, IL (3 days/week on site)
Role Type: Direct Hire
Salary: $105,000-$110,000 (with bonus potential)

Job Responsibilities:

• Responsible for campaign evaluation. Assess membership marketing campaigns by analyzing data to identify trends, successes, and areas for improvement. Responsible for audience segments to understand how different groups respond and adjust strategies accordingly.
• Outline and define appropriate analytic approaches for marketing needs, including pre-and post-campaign analysis, measuring and analyzing responses to marketing offers, and making appropriate recommendations for enhancements to the campaign strategy.
• Provide actionable interpretations of analysis and present findings to management. Make recommendations to improve campaign performance, drive membership growth, and identify future marketing opportunities. Propose new tactics based on analysis of past efforts.
• Predict future membership trends based on historical data, current performance, and external factors such as industry benchmarks.
• Compare current performance with the prior year to identify pacing trends and potential areas for optimization.

• Work across multiple systems and departments to understand, access, and manipulate large quantities of data for analysis. Help guide data and analytic improvements across supported business units.
• Assist in assuring that Web, Mail, and Direct Marketing Systems are set-up to track marketing campaigns for back-end analysis and reporting effectively.
• Compile monthly reports detailing membership performance, including metrics such as acquisition rates, retention, and churn.
• Monitor and track key performance indicators (KPIs) to assess the effectiveness of campaigns and membership initiatives.
• Analyze trends in membership data to identify patterns and opportunities for improvement.
• Create clear, concise summaries of monthly reports for senior management and key stakeholders.
• Develop and present data visualizations and dashboards to communicate findings effectively.

• Retrieve and organize data from various sources to fulfill data requests from different teams or departments.
• Conduct specialized analysis upon request to support decision-making across various functions.
• Deliver requested data and insights in a timely manner to support other teams' projects and initiatives.
• Collaborates with other departments such as marketing, sales, and finance to provide data-driven support and insights.

Qualifications:

• Bachelor's Degree required; in a relevant field such as data science, statistics, economics, business, or a related discipline
• 5+ years’ experience in data analytics, database marketing, campaign management/effectiveness tools, and other functions.
• Experience with Forecasting: Familiarity with forecasting models and methodologies for predicting trends and performance.
• Proficiency in data analysis software such as Excel, SQL, R, Python, Google Analytics required.
• Experience with data visualization tools like Tableau, Power BI, or similar software required.
• Must have the ability to extract and use data
• Provide comprehensive reports on Direct Marketing Activity and target audience behavior

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.