Exciting opportunity in Bolingbrook, Illinois! Join this beauty brand as the Manager of Strategic Initiatives Marketing, where you'll lead the charge in developing and implementing cutting-edge strategies for our enterprise-wide platforms.
As a key marketing leader, you'll collaborate with various teams to execute promotional campaigns and events that drive category growth. Your role involves ideating and integrating campaigns across digital and physical channels, analyzing performance data to shape future strategies, and ensuring alignment with key stakeholders for cohesive execution.
We're seeking a strategic thinker with 5+ years of brand marketing experience, a knack for leading integrated campaigns, and a passion for translating insights into actionable strategies. If you're a beauty/skincare lover, creative problem-solver with strong communication skills and a data-driven mindset, we want to hear from you!
Responsibilities include but are not limited to:
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Be an indispensable partner to all merchandising teams as you bring to life marketing campaigns in support of our largest promotional events.
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Execute promotional campaign plans, including ideation and integration across digital and physical marketing channels.
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Deliver thoughtful briefs and plans that inspire marketing channel leaders and agency partners.
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Analyze performance and learnings from previous campaigns and initiatives to inform future strategies and execution.
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Collaborate closely with customer growth marketing, analytics, consumer insights, media, creative, merchandising, and other key stakeholder groups to ensure execution of marketing plans/strategies is data driven, clear and cohesive.
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Be constantly ahead of the curve on culture, beauty trends, current events, evolution of marketing tools and approaches as well as retail news, consumer behavior, and competitive activity.
Candidate profile:
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5+ years brand marketing experience; consumer facing marketing experience, beauty/skincare experience preferred.
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Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel that delivered measurable business results.
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A big picture strategic thinker with the ability to translate quantitative and qualitative data/insights into marketing strategies, as well as a highly organized "doer," with a data-driven mentality and a bias towards action.
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Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners.
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Comfortable with analytics and data driven business planning. Able to interpret data, insights and trends to drive strategic programs.
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Successful track record of collaborating with cross-functional teams with ability to lead with influence to gain buy-in from stakeholders.
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Excellent written and oral communication skills that influence decision making and inspire great work. Comfortable interacting with all levels within the organization.
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Proven ability to work in a fast paced, collaborative environment and highly skilled in prioritization with a strong attention to detail.
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Strong experience managing through ambiguity to shape, elevate and move planning forward.
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Passion for business/the work and a lifelong learner.
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Bachelor’s degree required; MA or MBA preferred.
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Consumer Packaged Goods (CPG) marketing experience, beauty/skincare background preferred.
*Must be willing to work onsite in Bolingbrook, IL
*This is for an FMLA coverage
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At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.